Cultural City Tour Guide

Responsibilities

• Lead cultural tours of Guadalajara historic centro — Cathedral, Palacio de Gobierno, Hospicio Cabañas (UNESCO World Heritage murals by Orozco), Instituto Cultural Cabañas
• Guide visits to Tlaquepaque and Tonalá artisan districts — pottery, blown glass, talavera, textile workshops
• Lead tequila country day trips — distillery visits in Tequila municipality, agave landscape context (UNESCO Agave Landscape)
• Provide deep Jalisco cultural context — mariachi origins, Charrería (Mexican rodeo), Tapatio culture and identity
• Coordinate with hotel activities and concierge on group bookings
• Lead tours for both leisure and MICE (meetings, incentives, conferences) hotel guests

Requirements

• SECTUR guide certification or in progress
• Deep Guadalajara and Jalisco regional knowledge — history, culture, artisan traditions, tequila production
• Excellent English — Guadalajara receives significant North American business and leisure tourism
• Genuine enthusiasm for Jalisco culture and identity
• Professional presentation appropriate for both leisure and corporate tour groups

Benefits

• IMSS, Aguinaldo, vacation + premium
• Transport subsidy
• Tips

Work environment

Guadalajara historic district, Tlaquepaque, Tonalá, and tequila country of Jalisco. The guide's territory covers one of Mexico's richest cultural landscapes — from UNESCO World Heritage murals to the highland agave fields that produce Mexico's most famous export.

About the role

The guide to the soul of Mexico. Guadalajara is where mariachi was born, where tequila was named, where José Clemente Orozco painted the murals that defined how Mexico understood its own revolution. The guide who stands beneath Orozco's Man of Fire fresco at the Hospicio Cabañas and explains what that image meant to a generation of Mexicans who had just lived through a decade of civil war — has given a tourist access to the interior history of Mexican identity.