Director of Sales

Responsibilities

• Lead the complete sales function for a CDMX five-star hotel or boutique hotel group: manage the corporate sales team, MICE team, and group sales coordinator team; set and execute the annual sales strategy; own the revenue target for all proactively sold segments
• Own the corporate account portfolio strategy: lead the annual RFP process, set the portfolio acceptance and rejection criteria, and maintain the diplomatic and government account relationships at an appropriate seniority level
• Develop and execute the international market development strategy: CDMX is a growing international leisure and MICE destination — the Director of Sales builds international source market relationships through trade shows, travel agency partnerships, and the international hotel brand's network
• Present the sales function to the General Manager and ownership: monthly commercial performance reporting, sales team production tracking, and the market intelligence reporting that shapes the property's 12-month commercial strategy
• Lead the sales team's development: training, coaching, account assignment management, and the professional development conversations that build a strong commercial team
• Coordinate with the Revenue Manager and Marketing Director on the integrated commercial strategy: the Director of Sales is the go-to-market execution leader; the Revenue Manager sets the pricing parameters; the Marketing Director manages demand generation — the Director of Sales orchestrates the relationship between all three functions

Requirements

• Director of Sales or Senior Sales Manager experience at a five-star hotel or comparable commercial organization
• English and Spanish bilingual; additional language preferred
• Multi-segment hotel sales leadership
• Annual budget management and team leadership
• CDMX commercial real estate and business community network

Benefits

• IMSS, aguinaldo, paid vacation + premium
• Transport subsidy MXN 700/month
• Staff meals
• Annual commercial performance bonus
• Career advancement to VP Sales, Regional Director of Sales, or General Manager pathway

Work environment

Director of Sales at a CDMX five-star hotel. Full commercial leadership of the corporate, MICE, and group segments in Latin America's most commercially complex urban hotel market.

About the role

The CDMX Director of Sales who presents in the January all-hands meeting — who shows a sales team that closed 18% more group nights in Q4 than Q3 budget, that corporate ADR increased 6% year on year through disciplined RFP management, and that three new international accounts were onboarded in October — who credits the team publicly and then privately has the individual conversation with the team member who has exceeded their target for three consecutive quarters about their readiness for the MICE manager role — is doing sales leadership in its complete form. The numbers are the evidence. The conversation afterward is the management.