Group & Retreat Sales Manager

Responsibilities

• Develop and manage the retreat and boutique group sales pipeline for a Tulum eco-property: target segments include wellness retreat operators (yoga instructors with 200k+ Instagram followings who bring 20–40 students for teacher trainings), luxury brand incentive programs that want values-aligned experiences for 15–40 participants, and eco-conscious corporate wellness programs
• Build the wellness retreat operator community relationship: the Tulum retreat market is powered by relationships with key retreat facilitators in the global wellness community — the sales manager develops genuine relationships with yoga instructors, meditation teachers, plant medicine facilitators, and breathwork instructors who organize group retreats in Tulum
• Prepare retreat proposal packages that communicate the property's unique ecological product: the cenote on the property, the SEMARNAT biodiversity commitment, the plant-based kitchen sourcing, the solar power infrastructure — all presented as specific retreat program features that serve the retreat leader's promise to their students
• Manage the property buyout model: the Tulum boutique property's highest-ADR group product is the full property buyout — all rooms, all facilities, exclusive access — which generates the most cohesive retreat experience for the group leader and the highest room revenue for the property; the sales manager targets and manages buyout proposals specifically
• Coordinate digital marketing to the wellness retreat operator community: Instagram, newsletter partnerships with retreat facilitators, and the wellness travel community platforms (Retreat Guru, BookRetreat) are the primary lead generation channels for the Tulum retreat market
• Manage destination wedding group sales for the Tulum eco-wedding market

Requirements

• Group sales or event sales experience; wellness retreat or eco-property preferred
• English fluency; European language an advantage for Tulum's significant European retreat community
• Genuine wellness and eco-tourism values alignment — the Tulum retreat operator evaluates the property's sales contact as part of their assessment of the property's authenticity
• Instagram-native communication for the wellness retreat market
• Commission-driven motivation in a boutique group market

Benefits

• IMSS, aguinaldo, paid vacation + premium
• Housing support in Tulum
• Staff meals from the wellness kitchen
• Commission on retreat bookings and group contracts
• Integration into Tulum's globally connected wellness retreat community — a professional network that spans 30 countries

Work environment

Group and retreat sales manager at a Tulum eco-luxury boutique property. Wellness retreat operator relationship development, property buyout sales, and eco-wedding group management for the world's most intentional small-group hospitality market.

About the role

The Tulum retreat sales manager who has built a genuine relationship with a Los Angeles-based yoga instructor who brings her 200,000 followers to Tulum twice a year — who knows the instructor's specific cenote preferences, her students' dietary requirements as a group pattern, and the morning schedule structure that works for her 7-day teacher training format — who receives a WhatsApp message in March saying "I want October, same configuration as last time, can you hold it?" — and who replies with "held, sending the contract now" — has done the relationship management that converts the Tulum retreat market's most valuable clients into repeat annual commitments. The WhatsApp message is the most commercially important communication in the Tulum group sales calendar. It only happens because of the relationship that preceded it.