E-commerce Manager

Responsibilities

• Lead the e-commerce and digital marketing strategy for a CDMX luxury hotel or hotel group: the CDMX digital marketing environment is the most competitive in Mexico — managing paid search, social media, OTA content, and the direct booking channel requires sophisticated multi-channel marketing management
• Execute the CDMX domestic luxury market digital strategy: Google Ads targeting affluent domestic Mexican travelers from Monterrey, Guadalajara, and Tijuana seeking CDMX hotel experiences; Meta Ads targeting the domestic weekend leisure segment; and the email marketing program for the domestic loyalty community
• Manage the international cultural tourism digital acquisition: CDMX's growing reputation as a global culinary and cultural destination attracts international travelers researching via Google — the e-commerce manager develops the content SEO strategy and paid search acquisition program targeting US, European, and Latin American source markets
• Coordinate the property's MICE event marketing digital program: CDMX conference and incentive groups are often researched online by meeting planners — the e-commerce manager manages the hotel's conference facilities digital content, lead generation forms, and the inquiry-to-confirmed-booking conversion tracking
• Lead the OTA ranking optimization program: the CDMX competitive hotel market means that OTA ranking position directly affects non-direct booking revenue — the manager maintains content completeness, photo rotation, and review response quality that support strong OTA ranking
• Develop and report on the complete digital marketing performance dashboard: cost per acquisition by channel, direct booking percentage trend, OTA channel mix, and email marketing conversion — monthly reporting to the Director of Sales and Marketing and General Manager

Requirements

• E-commerce and digital marketing management experience; luxury hotel or comparable premium brand preferred
• Google Ads and Meta Ads management at a significant budget level
• OTA content management and ranking optimization
• Content SEO fundamentals for hotel and destination marketing
• Spanish and English bilingual; additional language preferred

Benefits

• IMSS, aguinaldo, paid vacation + premium
• Transport subsidy MXN 650/month
• Staff meals
• Direct booking revenue performance bonus
• Career advancement to Director of E-commerce and Digital Marketing

Work environment

E-commerce manager at a CDMX luxury hotel or hotel group. Multi-channel digital marketing strategy, domestic and international demand acquisition, and direct booking growth leadership in Latin America's most competitive urban luxury hotel digital marketing environment.

About the role

The CDMX e-commerce manager who launches a cultural destination content program in Q1 — who commissions 6 long-form blog posts targeting the search terms that the New York, Los Angeles, and Chicago cultural traveler uses when researching Mexico City (Frida Kahlo tourism, Mexico City food scene, Polanco hotels) — who over 6 months tracks 22,000 organic visitors to those pages and 340 direct booking conversions worth MXN 5.4M — has built a content asset that costs MXN 180,000 to produce and generates MXN 5.4M in attributable revenue with a compounding return over 3 years as the content builds domain authority. The e-commerce manager who thinks in content time horizons, not just campaign cycles, is building the hotel's most durable commercial asset.