Revenue & Social Commerce Specialist

Responsibilities

• Manage the revenue function for a Tulum boutique property with a combined revenue analytics and social commerce mandate: monitor booking pace, manage rate strategy across all channels, and own the social media and direct community channels that generate the majority of the property's booking demand
• Lead the property's Instagram and TikTok presence with genuine ecological and wellness content: the Tulum boutique guest discovers the property on Instagram — content that is authentic (cenote morning light, genuine yoga session atmosphere, the specific quality of sound in the jungle at dawn) outperforms polished commercial content in this market; the specialist manages the content strategy with this understanding
• Manage the property's direct booking community through Substack newsletter, WhatsApp broadcast, and email: the most commercially loyal guests subscribe to the property's direct communication and book directly — the specialist manages these channels with the content quality and authenticity that the Tulum direct community expects
• Coordinate influencer stays with commercial attribution tracking: Tulum is the highest influencer concentration destination in Mexico — the specialist manages influencer partnerships with clear deliverable agreements, UTM tracking on booking links, and ROI analysis per partnership
• Execute the length-of-stay optimization strategy: Tulum boutique properties benefit significantly from 5–7 night minimum stays during high season — the specialist manages minimum stay requirements across OTA channels and communicates the stay-length policy clearly in all booking communication
• Manage SEMARNAT-compliant product content across all digital channels: the cenote access, reef-safe protocols, and ecological certifications that are the property's commercial differentiators must be communicated accurately and compellingly in all digital contexts

Requirements

• Revenue management and social media marketing combined experience; Tulum or eco-property context preferred
• Instagram and TikTok content strategy and management with hospitality context
• OTA and direct channel revenue management
• Influencer relationship management with commercial tracking
• English fluency; European language a significant advantage

Benefits

• IMSS, aguinaldo, paid vacation + premium
• Housing support in Tulum
• Staff meals
• Direct booking volume bonus + RevPAR performance bonus
• Career development in the intersection of hospitality revenue management and social commerce — one of the emerging professional functions in boutique luxury hospitality

Work environment

Revenue and social commerce specialist at a Tulum boutique eco-luxury or wellness property. Community-driven direct booking management, social media content strategy, and small-inventory rate optimization for one of the world's most Instagram-active luxury travel markets.

About the role

The Tulum revenue and social commerce specialist who posts a video of the cenote at 6:30am — 40 seconds of light on the water, no music, no voiceover — on a Tuesday morning in October — who within 18 hours has 14 direct booking inquiries in the property's Instagram DMs for the following January — who processes 9 of those 14 into confirmed direct bookings — has generated MXN 380,000 in direct booking revenue from a 40-second video and 18 hours of follow-up conversations. The commercial model in Tulum is built on authentic content and responsive direct relationship management. The revenue specialist who understands this is not working in the traditional revenue management paradigm. They are building a community that books.